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Digital Marketing Specialist: Social Media

Digital Marketing Specialist: Social Media

Job ID 
Job Locations 
US-CA-San Diego
Job Type 
Regular Full-Time

More information about this job


BofI Federal Bank [NASDAQ:BOFI] is ranked #68 Fastest Growing Companies by Fortune and ranked in top 5 online banks nationally. 


We are looking for a Digital Marketing Specialist: Social, Brand Content , Engagement to be responsible for spearheading all social media marketing initiatives for the Bank, and to be an active member of the Marketing Team. Reporting to the Digital Media Manager, this is a key role for driving results across Social Media, SEO. The Digital Marketing Specialist will help produce monthly and quarterly reports for business units that will help drive strategic insights and demonstrate a measurable ROI.

  • Manage all corporate social media accounts utilizing social media management software
  • Work with the Senior Content Specialist to produce engaging, SEO aligned content to increase brand recognition and support the strategic initiatives of individual business units within the bank
  • Work with Marketing Specialists and Business Units to strategize, plan, and create content for social media marketing campaigns
  • Monitor daily, weekly, monthly, and quarterly for social media sentiment and brand positioning
  • Create reports with social media analytics to send to Marketing Team and Business Unit leaders for regular updates on content performance
  • Contribute to broader planning and proposal documents
  • Aid the development of landing page design, optimization and A/B testing for all marketing campaigns
  • Work closely with other team members to align digital and content strategy across platforms and ad channels
  • Attend select marketing meetings and new business meetings

Key Skill Sets or Knowledge Requirements:

  • Expert understanding of Social Media Marketing strategies and tactics
  • Basic understanding of SEO, paid search, SEM
  • Extreme proficiency with all social media tools – blogs, video and photo sharing platforms, social media management software, etc.
  • Strong knowledge of the role social media can play in an organization's communications strategy – both the risks and the rewards
  • Advanced computer skills including MS Office Suite, Adobe Photoshop, InDesign etc.
  • Ability to manage priorities and produce under aggressive deadlines


Desired Career Experience & Education Requirements:

  • 4+ years digital marketing experience with a strong background managing multiple social media accounts
  • College degree required.  BA/BS in Math, Statistics, Marketing, Communications, Digital Media or related field preferred
  • LinkedIn, Facebook, Twitter and Instagram experienced

Apply direct for consideration, no agencies have been engaged. 


Job Functions & Work Environment:


While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.


The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.



Equal Employment Opportunity:


BofI Federal Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex , gender identity and expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, or any other protected status in accordance with all applicable federal, state and local laws. Candidates must possess authorization to work in the United States.