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Technical Marketing Writer - Lending

Technical Marketing Writer - Lending

Job ID 
2017-1931
Job Locations 
US-CA-San Diego
Job Type 
Regular Full-Time
Department 
Marketing

More information about this job

Description

BofI Federal Bank [NASDAQ: BOFI] with approximately $8.5 billion in assets, is one of the fastest growing banks in the nation and is rated in the top 5 of online banks in the country!

 

We are seeking a Digital Marketing Specialist: Lending Content Writer to produce or edit all written marketing content for the Lending Divisions. This Digital Marketing Specialist manages and deploys regular content updates, executes social media content writing, creates PPC/retargeting ad writing, provides email copywriting, creates thought leadership & white paper pieces, and provides proofreading/edits/rewrites for all marketing content. This Digital Marketing Specialist will also provide reporting on key content performance metrics, and assist with optimizing content across all digital properties. 

Key Skill Sets or Knowledge Requirements

  • Knowledge of regular copywriting for lending websites, blogs, social media accounts, digital ads, print ads, and email communications
  • Provide editing, rewriting, and proofreading services for the marketing team for all marketing copy including core web content, blogs, press releases, ads, emails and social media content, with a specific focus on Lending content
  • Assist with ongoing SEO efforts including keyword research, on-page SEO, and keyword/Topical based content writing for all websites
  • Provide recommendations for increasing positive mentions of the brand
  • Create and distribute press releases and media pieces highlighting bank achievements and targeting primary keywords
  • Seek opportunities to increase bank branding and exposure through bloggers, forums and other online and offline platforms
  • Ensure marketing campaigns meet brand standards and best practices

Desired Career Experience & Education Requirements

  • Over 3 years digital marketing analysis experience
  • Deep understanding of the financial services industry.  Specifically in relation to the finance, business lending and consumer mortgage, auto finance, income property lending, and factoring
  • Excellent overall writing skills in a number of different styles/tones
  • Strong research, organizational, and learning skills
  • Impeccable spelling and grammar
  • ​​College degree required.  BA/BS in Marketing, Communications, English, Journalism, or other related field

 Apply direct for consideration, no agencies have been engaged.

 

Job Functions & Work Environment:

 

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.  The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

 

 

Equal Employment Opportunity:

 

BofI Federal Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex , gender identity and expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, or any other protected status in accordance with all applicable federal, state and local laws. Candidates must possess authorization to work in the United States.