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Marketing Specialist

Marketing Specialist

Job ID 
Job Locations 
US-CA-San Diego
Job Type 
Regular Full-Time
Single Family Mortgage

More information about this job


BofI Federal Bank is one of the fastest growing banks in the nation. We are publicly traded (NASDAQ: BOFI), FDIC insured, Equal Housing Lender.


We rely on our employees’ collaborative creativity, intelligence, curiosity and innovation. We’re tech-savvy problem-solvers who are competitive and hungry for success.


BofI Federal Bank is looking for a data-driven Marketing Specialist to coordinate and manage a variety of marketing campaigns and activities across marketing channels. The Marketing Specialist will work as part of the dynamic and fast-paced marketing department. We are looking for a self-starter who takes ownership of his or her duties, drives profitability of campaigns, and executes with rapid precision.

  • Coordinate and execute marketing plans for our lending division, both digital (organic and paid) and print
  • Partner with external data vendors to help identify targeted audiences
  • Create, maintain and update a calendar which outlines all marketing activities
  • Coordinate the content, messaging, design and production of SEO, PPC, retargeting, email, direct mail, website content, print ads, and videos with internal team members and external vendors
  • Manage and track campaign deadlines, performance metrics including acquisition cost, budget and ROI
  • Prepare presentations and dashboards for management and marketing team highlighting campaign performance and tracking business goals
  • Coordinate customer experience driven initiatives and report on status
  • Ensure brand identity and consistency

Key Skill Sets or Knowledge Requirements

  • Exceptional written and oral communications
  • Experience using Adobe Create Suite
  • Efficient in Microsoft Office (Excel, Word, Outlook, Powerpoint)
  • Knowledge of digital tools (Google Analytics, Google Adwords a plus)
  • Working knowledge of CRM systems (Salesforce, Velocify)
  • Knowledge of marketing automation programs, Marketo preferred
  • Ability to analyze data and provide recommendations
  • Self-directed, ability to prioritize work, able to flourish in a fast-paced environment

Desired Career Experience & Education Requirements

  • 1+ years experience in a similar role
  • Proven track record of developing and running successful email, digital and traditional marketing campaigns
  • Exceptionally high quality standards and attention to detail
  • Experience performing analysis (AB testing) and utilizing data analytics to drive strategies


  • Experience in financial services
  • Knowledge with online marketing, PPC, retargeting, social media, SEO and print experience

Job Functions & Work Environment:


While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.


The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.


Equal Employment Opportunity:


BofI Federal Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex , gender identity and expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, or any other protected status in accordance with all applicable federal, state and local laws. Candidates must possess authorization to work in the United States.