Returning Candidate?

VP Digital Marketing

VP Digital Marketing

Job ID 
Job Locations 
US-CA-San Diego
Job Type 
Regular Full-Time

More information about this job


BofI Federal Bank [NASDAQ: BOFI] with approximately $8.5 billion in assets, is one of the fastest growing on-line banks in the nation and rated top 5 of Internet banks in the country!


The VP Digital Marketing will be responsible for BofI's digital marketing initiatives including, social media, marketing automation, campaign management, brand, content and design.  The ideal candidate will have experience leading digital initiatives in a dynamic and fast-paced environment with a proven track record of demonstrating exceptional results in digital marketing programs.

  • Manage marketing automation, campaign management, all email teams and user initiated send activities
  • Direct the creative and messaging of the Graphics and Content staff
  • Lead the Branding initiative, tonality, the look and feel for all of the enterprise
  • Direct social media strategy and blog activities
  • Plan and rollout social advocacy and listening initiatives
  • Leverage data to gain insight into trending, sentiment levels, user experience and behavior in order to drive the appropriate digital marketing, mobile and social strategies
  • Optimize results through A/B testing, copy tests, landing page optimization, and offer testing
  • Monitor online brand reputation
  • Identify key online influencers, develop strategy to engage with influencers
  • Define and measure KPI's against goals
  • Identify new trends, opportunities, and vendors to continually evolve digital programs
  • Analyze web site visitor behavior, click streams and paths

Key Skill Sets or Knowledge Requirements:

  • High degree of proficiency with MS Office Suite and Outlook and digital marketing management tools
  • Demonstrated collaborative skills and ability to work well within a team  
  • Strong analytical skills using a data driven approach to all programs
  • Ability to prioritize, problem solve, plan and budget
  • Understand the business implications of decisions
  • Effective communications and presentation skills
  • Attention to details, likes process, administration of managing a team

Desired Career Experience & Education Requirements:

  • Over 5 years minimum experience in Digital Marketing and Brand and Social Media
  • Deep knowledge of digital marketing best practices and trends
  • Experience using and implementing major web analytics packages and SEM tools
  • Extensive experience with online lead capture and landing page optimization
  • Experience with Marketo, Salesforce, Velocify and Domo regarding digital marketing a plus
  • Bachelor’s Degree in a related field





Job Functions & Work Environment:


While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.



Equal Employment Opportunity:


BofI Federal Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex , gender identity and expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, or any other protected status in accordance with all applicable federal, state and local laws. Candidates must possess authorization to work in the United States.