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Marketing Analyst

Marketing Analyst

Job ID 
2018-2088
Job Locations 
US-CA-San Diego
Job Type 
Regular Full-Time
Department 
Marketing

More information about this job

Description:

BofI Federal Bank [NASDAQ: BOFI] with approximately $8.9 billion in assets, is one of the fastest growing banks in the nation and is rated in the top 5 of online banks in the country!  

  

We are seeking a Marketing Analyst who will be responsible for providing support to a fast-pace marketing department.  The role will require the candidate to have in-depth coding experience and a broad knowledge of online marketing techniques and data analysis.

  • Create advanced reporting and analysis for campaigns and projects through Microsoft SQL Server Report Builder
  • Write complex segmentation queries for marketing campaigns and analysis of those campaign results        
  • Prepare high quality presentations and dashboards for management and marketing team, highlighting campaign performance and tracking business goals
  • Design tools to optimize segmentation and targeting of our customer base
  • Support customer data integration efforts across all lines of business with hands-on technical involvement in testing, scrubbing, and cleansing of data
  • Apply various analytic methods to discover and interpret information from multiple data sources
  • Track, measure and analyze website traffic patterns and online buying behavior. Recommend changes based on noted trends in data
  • Devise and implement new ways to grow our email database and optimize email campaign performance – deliverability, open rate, click rate, conversion rate, etc.
  • Analyze market segments and determine which segment is more responsive, which campaign is most successful, and be able to communicate this from a statistical perspective
  • Leverage online advertising results and data to drive ongoing optimization of campaign performance

Key Skill Sets or Knowledge Requirements:

  • ​Strong coding skills, preferably in SQL
  • Exceptional written and oral communications
  • Highly analytical with strong attention to detail
  • Self-motivated, result-driven and committed to deadlines
  • Highly organized and detail-oriented with the ability to prioritize work demands, frequently changing priorities, and deadlines
  • Self-directed and able to flourish in a fast-paced environment
  • Efficient in Microsoft Office (Excel, Word, Outook, Powerpoint), knowledge on digital tools (Google Analytics, Google Adwords) and Salesforce

Desired Career Experience & Education Requirements:

  • Bachelor’s Degree in Business, Marketing, Communications or a related field

  • 2+ years experience in an analyst role
  • Experience extracting data from database by writing code to join relevant tables and data
  • Proven track record of designing and producing analysis projects at the product or portfolio level
  • Experience performing analysis (A/B testing) and utilizing data analytics to drive marketing and product strategies
  • Experience with online marketing, PPC, retargeting, social media and SEO

 

Job Functions & Work Environment:

   

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.  

 

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

  

Equal Employment Opportunity:

 

BofI Federal Bank is an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state and local laws.