• Marketing Specialist

    Job Locations US-CA-San Diego
    Job ID
    Job Type
    Regular Full-Time
  • Description:

    BofI Federal Bank [NASDAQ: BOFI] with over $9 billion in assets, is one of the fastest growing internet banks in the nation and is rated in the top 5 of online banks in the country!   We are very forward thinking, technologically sophisticated, and a pioneer in our industry!


    BofI Federal Bank is looking for a Marketing Specialist to coordinate and manage a variety of marketing campaigns and activities across many marketing channels. The Specialist will work as part of the dynamic and fast-paced marketing department. We are looking for a self-starter who takes ownership of his or her duties, has proven digital and traditional marketing experience, and can drive performance through data. Responsibilities include the following:


    • Coordinate and execute marketing plans for our lending division, both digital (organic and paid) and offline
    • Partner with external data vendors to help identify targeted audiences
    • Coordinate the content, messaging, design and production of SEO, PPC, retargeting, email, direct mail, website content, print ads, and videos with internal team members and external vendors
    • Manage and track campaign deadlines, campaign performance, budget and ROI
    • Prepare presentations and dashboards for management and marketing teams highlighting campaign performance and tracking towards business goals
    • Coordinate customer experience driven initiatives and report on status.
    • Ensure brand identity and consistency
      Create, maintain and update a calendar which outlines all marketing activities

    Key Skill Sets or Knowledge Requirements:

    • ​Exceptional written and oral communications
    • Highly analytical with strong attention to detail
    • Self motivated, result-driven and committed to deadlines
    • Highly organized and detail-oriented with the ability to prioritize work demands amongst frequently changing priorities and deadlines
    • Self-directed and able to flourish in a fast-paced environment
    • Efficient in Excel, Word, Outook, Powerpoint,
    • Knowledge on digital tools Google Analytics, Google Adwords 

    Desired Career Experience & Education Requirements:

    • 1+ years experience in a similar role
    • Proven track record of developing and running successful email, digital and traditional marketing campaigns
    • Exceptionally high quality standards and attention to detail
    • Experience performing analysis (AB testing) and utilizing data analytics to drive strategies
    • Experience with A/B testing strategies



    • Experience in financial services - specifically mortgages, personal loans, or auto lending
    • Experience with online marketing, PPC, retargeting, social media, SEO and print experience 
    • Working knowledge of Salesforce, Velocify and marketing automation programs (Softvu and Marketo)
    • Project Management experience 


    Job Functions and Work Environment:


    While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.


    The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.



    Equal Employment Opportunity:


    BofI Federal Bank is an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state and local laws.


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